Episodes from The Middlemen Podcast

Where Retailers, Publishers, and Brands Meet
‍

Lean Back, We Got This: Marcus Pratt on Agencies and Offsite Retail Media

Marcus Pratt, SVP at Mediasmith, shares his expert insights on the evolving landscape of off-site retail media.

Kroger’s Big Screen Moment - Christine Foster

Kroger’s bold new partnership with Barrows unfurls a new canvas for in-store media, blending digital innovation and experiential design to transform the grocery shopping experience.

Criteo's Long Game - Sherry Smith

Sherry Smith, Managing Director of the Americas at Criteo, provides a solution to the fragmentation in the retail and commerce media industry

Permission to Measure Outcomes Across Retailers – Ben Kartzman, Attain

Attain COO Ben Kartzman joins to discuss how Attain collects permissioned data from its portfolio of apps and measure outcomes across retailers and publishers.

How Cool CPG Brands Buy Retail Media with Eleanor Hayden

Eleanor Hayden, a hands-on expert in retail media for emerging brands, shares practical insights on how indie CPG companies navigate and optimize retail media strategies

A DSP that returns my calls - Jeremy Woodlee, Infillion

A candid conversation with Jeremy Woodlee of Infillion explores the revival of MediaMath’s DSP and its impact on the evolving retail media landscape.

In-Store Media brings a veteran to the plate, Sean Cheyney, Vistar Media

Sean joins to discuss Vistar’s acquisition by T-Mobile and how Vistar provides practical ways to think about integration, infrastructure, costs and KPIs for in-store retail media

Marc Walkin of QSIC - High Fidelity for Every Aisle

Marc Walkin, CMO of QSIC, joins The Middlemen Podcast to discuss how in-store audio is being reinvented as a powerful, data-driven retail media channel.

Don't Overthink In-Store Retail Media - Marlow Nickell, Grocery TV

Grocery TV CEO Marlow Nickell joins the Middlemen Podcast to discuss why simplicity, not over-engineering, is the key to unlocking the true potential of in-store retail media.

Trade is Eating Retail Media - Troy Townsend, CEO of Zitcha

Troy Townsend joins The Middlemen Podcast to talk about how Zitcha's platform can help retailers manage both Trade and Retail Media

Retail Media in Warehouse Mode - Costco's Mark Williamson

Mark Williamson, AVP of Retail Media at Costco, talks member-first culture and the primacy of the merchant team and how that shapes its approach to retail media

Your Ears are Always On - 7-Eleven Gulp Media, Qsic & Media Ads & Commerce

This episode introduces audio retail media at convenience stores, featuring 7-Eleven Gulp Media, Qsic, and Andrew Lipsman

History of Retail Media 4, dunnhumby edit - Peter Bond of the CPG Guys

Peter Bond of the CPG Guys joins The Middlemen Podcast to explore how loyalty data and dunnhumby’s partnership with Kroger shaped the evolution of retail media.

Horizon Built a Multi-Retailer Ad Platform? Dr. Ram Singh of Night Market

Horizon Media’s Dr. Ram Singh unveils Night Market’s NEON platform for multi-retailer ad buying for agencies and brands.

Can Financial Media Networks aggregate retailers? Tom Burgess, Snipp

Financial Media Networks are hot, but Snipp has an interesting twist to get to SKU level data

The House of Insurgent Brands - Thrasio CEO, Dave Johnson

Thrasio CEO Dave Johnson reveals how he’s rebuilding the e-commerce giant after its meteoric rise, bankruptcy, and now, a bold new strategy for managing a modern “house of brands.”

Creators are coming to Retail Media - Obviously's Mae Karwowski

Mae Karwowski, founder of Obviously, shares how the creator economy is transforming retail media and what it means for brands, agencies, and creators today.

Creative is Half the Battle, Matt Krepsik, MediaRadar

Matt Krepsik, CEO of MediaRadar, joins to share how creative is the driving force behind advertising success

Do You Know Your Reach Rate? Joe Dressler of Adform

Ad tech veteran Joe Dressler joins The Middlemen Podcast for a candid Thanksgiving roundtable on the buzzwords, challenges, and future of retail media and audience measurement.

Snowflake's Prabhath Nanisetty tells us to stop moving data

Snowflake Retail Industry Lead Prabhath Nanisetty joins The Middlemen Podcast to break down what Snowflake actually does!

In-Store Retail Media with Trevor Sumner of Raydiant

Trevor Sumner of Raydiant joins to explore how interactive in-store digital media is transforming the shopper experience

Friendship with Meta is Priceless - Carlos Garcia, Meta CPG Director

Meta CPG Director Carlos Garcia unpacks the evolving partnership between Meta and CPG brands and explains how creative diversity is reshaping digital advertising

Does Grocery Search Actually Work? Blutag's Shilp Agarwal & Clive Humby on Gen AI Search

We explore how generative AI and conversational search are transforming grocery shopping

Keith Bryan on launching BestBuy's RMN & why Retailers will buy Publishers

Veteran retail media strategist Keith Bryan shares the inside story behind launching Best Buy’s Retail Media Network

Neuralift's Jonathan Mendez - ok you have a CDP, so what?

Jonathan Mendez shares how his experience with the limitations of customer data platforms led him to develop AI-driven solutions for smarter customer segmentation.

Another Nike take, Teads-Outbrain, & Walmart Non-Endemic

Tom and Todd dive into Nike’s controversial DTC pivot, analyze the Teads-Outbrain merger, and explore Walmart’s non-endemic push.

Nielsen IQ's Xavier Facon - Stop inventing tech & put the puzzle pieces together

Xavier Facon explains how retailers can unlock the true potential of retail media.

Kevel's James Avery - Retail Media is just the perfect native ad

We're very excited to have our first guest on the Middlemen, James Avery, CEO of Kevel.

We talk about Shopify's partnership with Target Plus

Why D2C brands choose Shopify, and expert insights on real costs, customization, and the importance of owning your customer data.

Retail Media Series Part 3 -The Oracle

The History of Retail Media Part 2 - The Current State of Retail Media

Bonus Episode - SLAP Happy!

We untangle lots of ad tech jargon

The History of Retail Media

By looking back we can remove some of the confusion that comes from current discussions of retail media that seem to consider retail media a new thing.

A Colossal Misunderstanding?

Another ad tech scandal based on questionable tactics with cookies, this time from Colossus SSP

The Middlemen Podcast Episode 1: MFA

Made For Advertising Sites are getting some unwanted scrutiny

Want to stay up to date on industry news and listen in on some really interesting conversations about the future of retail media?

Check out The Middlemen Podcast on Youtube, Spotify and Apple Podcasts.

Follow Us