In this episode of The Middlemen, Tom and Todd sit down with Xavier Facon, SVP of Retail Products at NielsenIQ, to unpack the evolving landscape of retail media. Facon argues that all the technology needed for retail media already exists—and the real challenge is putting the puzzle pieces together. He warns against the pitfalls of moving data across fragmented systems and urges retailers to hire true media professionals and cross-train them in retail. The conversation dives into the importance of collaboration between retailers and brands, the shift from publisher to retailer-centric models, and how a unified approach to data and technology can drive sustainable growth. Whether you’re a retail veteran or new to the space, this episode offers actionable insights on building smarter, more effective retail media strategies.