In this episode, Tom and Todd sit down with Harsh Jiandani, President and Chief Commercial Officer at Koddi, to explore the evolving landscape of programmatic retail media and the challenges and innovations shaping its future.

The conversation with Harsh Jiandani dives deep into the current state and future trajectory of programmatic retail media, highlighting the ongoing push for standardization, the integration of AI, and the critical role of identity resolution in unlocking cross-retailer opportunities. Harsh shares insights from his journey through ad tech, including his work at AppNexus, Xandr, and PromoteIQ, and explains how Koddi’s unique approach—rooted in flexibility and partnerships—positions it to bridge the gap between traditional retail media and broader commerce media. The episode unpacks the complexities of moving from keyword-based to SKU-based targeting, the importance of unified buying platforms, and the potential for programmatic to drive growth beyond the industry’s largest players. Listeners will come away with a nuanced understanding of how technology, data, and collaboration are reshaping the retail media ecosystem, and why the next wave of innovation will depend on solving fragmentation and enabling seamless, scalable buying experiences. Connect with Harsh Jiandani on LinkedIn ↗.

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