In this episode, Shay Brog details his journey across ad tech, from the early days at AOL and GumGum to leading Burt Intelligence, where he and his team aggregate and normalize complex data for publishers and retailers. The podcast dives into the challenges of ad forecasting, billing, and the enormous complexity of pulling together data from dozens of platforms—issues Burt addresses with its unified analytics suite.

Shay explains how Burt's benchmarking tools empower publishers to answer, “Am I down, or is everyone down?”, creating clarity amid market flux, and how Burt’s latest Leads product uncovers specific sales opportunities by sifting through aggregated market data. The conversation ranges from the unique needs of retail media and seasonal forecasting to the persistent hurdles of data reconciliation, concluding with a demo of the Leads platform and a thoughtful discussion on the evolving culture of data-sharing between publishers and retailers. For industry professionals navigating the intersection of programmatic advertising and commerce media, Shay’s insights illuminate data strategies that unlock growth and drive smarter decision-making.

LinkedIn profile for guest Shay Brog: https://www.linkedin.com/in/shayb/

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