68% of shoppers discover products on social media. But 36% forget to buy the things they saw and loved.

Live from the Kroger Precision Marketing rooftop at Cannes Lions, Tom and Todd sit down with Christine Foster to talk about what happens when retail media follows the shopper journey beyond the retailer’s own properties.

Kroger’s “Audiences Everywhere” strategy connects purchase signals to platforms like TikTok and YouTube, creating a way to reconnect product discovery with an eventual purchase—even when the traditional upper funnel disappears into the social feed.

What we cover

• Why 36% of shoppers forget to buy products they discover on social
• How Kroger is connecting retail media audiences across social, CTV, onsite and in-store
• Whether frequency means the same thing in an omnichannel world
• How closed-loop measurement connects product discovery to an eventual purchase
• Kroger’s expansion of digital screens across its stores
• How Stratum and Agent Monday are changing the daily workflow for marketers

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