“Don’t put that full burden on me.” That’s what brands are saying — and Ace Hardware is actually listening.

We talk with Molly Hjelm about building Red Vest Media, why Ace’s co-op model makes enterprise marketing air cover essential, and what it takes to launch a network that does more than sell ad space.

Topics:
• Why Ace Hardware waited to launch its network
• How co-op models differ from banner retailers
• Enterprise marketing support vs. ad inventory
• Epsilon, tech stacks & measurement
• The future of in-store and retail media innovation

Guest: Molly Hjelm, VP of Retail Media, Ace Hardware (Red Vest Media)
Find Molly Hjelm on Linkedin https://www.linkedin.com/in/mollyhjelm/

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