In this episode, Matt Krepsik, the newly appointed CEO of MediaRadar, unpacks why “Creative is Half the Battle” in modern advertising and how his company’s data-driven approach is reshaping the industry. Drawing on his extensive experience—including his time as CEO of Quotient and leadership roles at Nielsen—Matt explains how MediaRadar’s vast database, with over 300 attributes tracked across tens of millions of ad creatives, helps buyers and sellers understand spend trends, industry shifts, and the identities of top advertisers. The conversation explores the challenges and opportunities in retail media, including the “dirty secret” that many networks lack true media assets, and how MediaRadar enables retailers and brands to build and scale effective native ad inventory. Matt also discusses the resurgence of ad networks, the importance of co-op advertising, and the future of AI-powered creative development, emphasizing the value of proprietary datasets in training next-generation models. Whether you’re a marketer, publisher, or agency leader, this episode offers a behind-the-scenes look at how advertising intelligence and creative excellence are shaping the future of the industry.
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