In this episode, Tom Limongello and Tod Sawicki sit down with Joe Dressler, now at Adform, for a lively and insightful conversation about the evolving landscape of ad tech and retail media. They dig into the industry’s latest trends—like the rise of curation, the meteoric ascent of AppLovin, and the ongoing debate around audience match rates versus true reach rates. Joe shares his journey from Quotient to Adform, explaining how advertisers have historically overestimated their first-party audiences and how Adform’s approach to identity resolution and audience extension is helping brands more accurately measure and maximize their campaign impact. The discussion also touches on the challenges of scaling retail media, the pitfalls of in-housing technology, and the psychological and strategic decisions that have shaped the industry’s winners and losers. Whether you’re an ad tech insider or just curious about the forces shaping digital advertising in 2024, this episode offers sharp takes, practical lessons, and a behind-the-scenes look at the conversations happening at the industry’s metaphorical Thanksgiving table.
We're here to explain the most confusing topics in retail media, ad tech, mar tech and e-Commerce.
