On this episode, Dr. Ram Singh, Chief Data Officer at Night Market (Horizon Media’s commerce division), dives deep into the evolution of retail media and the challenges agencies face in managing fragmented, multi-retailer campaigns. He explains how NEON, a buy-side platform, empowers agencies and brands to optimize budgets and measure true incremental ROI across retailers like Amazon, Walmart, and Instacart—moving beyond siloed, manual processes and self-reported metrics. The conversation explores the growing importance of standardized analytics, the shift of ad dollars from traditional and digital channels into retail, and the future of retail media as a more integrated, agency-driven ecosystem. Dr. Singh also shares how NEON’s neutral, third-party approach is already being adopted by a range of clients, and why tools like this are key to unlocking new opportunities for both endemic and non-endemic advertisers in a rapidly changing landscape.
We're here to explain the most confusing topics in retail media, ad tech, mar tech and e-Commerce.
