On this episode of The Middlemen Podcast, Jeremy Woodlee from Infillion delves into how the iconic MediaMath DSP is being reimagined under Infillion’s leadership to empower retailers with more customizable, modular, and service-oriented tech stacks. The discussion traces the parallels between today’s retail media boom and the early days of programmatic ad tech, highlighting why managed services and flexibility are crucial for retailers beyond the industry giants. Jeremy shares insights on the challenges of integrating disparate technologies, the growing role of AI and first-party data, and the importance of collaboration between retailers, agencies, and publishers. The episode also touches on Infillion’s work with Walmart Mexico, the future of data federation, and how the next wave of retail media will be shaped by openness, innovation, and a willingness to learn from the past. Connect with Jeremy Woodlee on LinkedIn ↗.

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Chapters

00:31 The Role of DSPs in Retail Media

‍01:34 Infillion's Strategy and Managed Services

‍03:19 The Evolution of Retail Media

‍05:01 Insights from Jeremy Woodley

‍06:58 The Future of Retail Media and Ad Tech

‍07:42 Interview with Jeremy Woodlee

‍08:14 The Story of MediaMath and Infillion

‍13:34 Retail Media Networks and Custom Solutions

‍17:04 Walmart Mexico and Retail Media Challenges

‍19:29 The Future of Retail Media Collaboration

‍21:41 Retail Media Challenges and Opportunities

‍21:52 The Role of Media Agencies

‍22:06 Retailers and Media Landscape

‍22:38 Full Funnel Advertising Potential

‍22:56 Retail Media Networks and Partnerships

‍24:01 Federation and Data Sharing

‍24:23 Retailer Partnerships and Monetization

‍26:17 Retail Media Evolution

‍32:56 First Party Data Revolution

‍34:58 Server-Side Integrations

‍38:52 Conclusion and Future Outlook