In this episode, Ben Kartzman of Attain (formerly Klover) sits down with Tom and Todd at Possible 2025 in Miami for a deep dive into the evolving landscape of retail media. Kartzman explains how Attain’s portfolio of apps—used by 10 million consumers—creates a unique, permission-based data asset that empowers brands to bridge the gap between retailers and publishers, offering a unified view of the modern shopper. The conversation explores the shift from third-party to first-party data, the challenges faced by non-online and local retailers, and the growing importance of contextual partnerships with local media and CTV. Kartzman also shares insights on Attain’s approach to measuring campaign effectiveness in real time, the value of consumer consent, and the entrepreneurial spirit driving innovation in retail media. For those interested in the future of data-driven marketing, this episode offers a candid look at how permissioned data is reshaping the industry. Connect with Ben Kartzman on LinkedIn ↗.

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Chapters:

‍00:00:36 - Guest Introduction: Ben Kartzman of Attain

‍00:01:51 - The Evolution of Retail Media

‍00:02:27 - Partnerships and Consumer Data

‍00:03:59 - Retailers Acting Like Publishers

‍00:05:02 - Challenges for Non-Online Retailers

‍00:06:31 - The Complexity of Consumer Transactions

‍00:07:31 - The Future of Local Retail Media

‍00:09:09 - Local Media as a Contextual Partner

‍00:11:02 - The Role of Retailers in Local Markets

‍00:12:45 - Ben's Journey to Attain

‍00:14:37 - Understanding Attain's Unique Data Asset

‍00:17:43 - The Value of Permissioned Data

‍00:19:34 - Retail Media Networks and Collaboration

‍00:22:00 - Insights and Consumer Preferences

‍00:23:42 - Extending Attain into Loyalty Programs

‍00:25:27 - The Shift to Permission-Based Marketing

‍00:27:39 - The Importance of First-Party Data

‍00:30:01 - Measuring Campaign Effectiveness

‍00:32:47 - Challenges in CTV Advertising

‍00:34:57 - The Entrepreneurial Spirit at Attain

‍00:37:10 - Looking Ahead: Future Events and Opportunities

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