In this episode, Josh Ginsberg shares how the future of shopper marketing is being reimagined through experiential activations like Walmart parking lot BBQs and AI-generated root beer float recipes. The conversation dives into the rebirth of experiential marketing, the integration of brand and shopper marketing, and the rise of retail media networks (RMNs) as content hubs. Ginsberg discusses Breaktime Media’s approach to creating interactive, personalized content that reaches consumers wherever they are—whether at the shelf, online, or at live events. The episode highlights the shift from transactional tactics to storytelling and engagement, the use of generative AI for recipe creation, and the importance of connecting digital and physical experiences. Listeners gain insight into how brands and retailers are collaborating to deliver meaningful, measurable experiences, and how personalization and AI are set to drive the next wave of retail media innovation.

Guest LinkedIn: Josh Ginsberg ↗

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