In this episode, Jonathan Mendez discusses his journey from early innovations in online advertising and header bidding to recognizing the shortcomings of traditional customer data platforms (CDPs) for brands. He explains how the shift from third-party to first-party data has transformed marketing, why many brands struggle to turn their data into actionable insights, and how his company Neuralift leverages AI to automate and enhance customer segmentation. The conversation explores the evolution of retail media, the challenges brands face in collecting and using first-party data, and the promise of AI to deliver faster, more precise marketing strategies that finally unlock the value of massive data investments.