Latest Intel in Retail Media

Analysis, conversations, and signals shaping the ecosystem.

October 13, 2025

🪄 Retail Media is already in its Orchestration Era

Retail Media’s Next Act Isn’t About Owning Data — It’s About Conducting It

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Latest from The Middlemen | 

When Traffic Moves, Commerce Resets — Sharon Gee, Commerce

More Episodes

Stop Waxing Poetic: Sarah Marzano of eMarketer on In-Store Retail Media
Who’s Buying? A Sell-Side View with Shay Brog of Burt
Retail Fluency - Claudia Johnson - Flywheel Commerce Network

Featured | 

Beyond the Grid: Who’s Pushing Retail Media Into the Brand Era?

June 30, 2025

Retail media’s future isn’t about clicks—it’s about who can turn digital surfaces into storytelling platforms. Criteo, Kroger, and Amazon are leading the way onsite, in-store, and offsite.

Kroger at the Krossroads

March 3, 2025

Will Kroger follow Amazon’s Data-Driven Marketplace or Walmart’s Walled Garden?

Retailers Need a Super Bowl Strategy, Not Just a Star Player

February 14, 2025

Want to stay up to date on industry news and listen in on some really interesting conversations about the future of retail media?

Check out The Middlemen Podcast on Youtube, Spotify and Apple Podcasts.
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